Before I begin my actual article, I would like to take you on a journey into the past…… Everything used to be simple then. There were salesmen, marketers and communication employees in a organization. Each of them had a clear function and role. – Salesmen sold products, preferably by personalized channels (e.g. telephone, visits, [...]

Elk jaar hoor ik de discussies na het eerste kwartaal weer ontstaan…. De verkopers lopen alweer achter op hun salestargets. Salestargets zijn, gezien de 3 kwartalen die er nog zijn om deze nog te behalen, altijd een lastige discussie. Er is toch nog tijd genoeg? Toch is het heel verstandig om er direct op in [...]

No matter how good your product or service, no matter how excited you are about it, no matter how much you believe—and you absolutely must believe—you don’t sell what you want to sell. Read more by S. Anthony Iannarino Tweet